14 February 2019
Moving with the times
Having founded the business in 2014 to focus on elevating the exterior of homes with fascia, soffits and rainwater systems, founders Frazer and Silas identified an opportunity to develop the business and offer high quality architectural glazing to residential and commercial properties.
Based on the success of the glazing projects, the decision was made to focus all of our expertise on growing this exciting part of the business where we are able to provide customers end-to-end project management. Being involved throughout concept, design, installation and aftercare means we can find the very best solution for every project.
With this in mind, we wanted our brand, website and all of our communications to reflect our new direction and the quality and precision of our work.
Building on our foundations
We worked with Hampshire based agency Mzuri, on our re-branding project. As with any renovation project, we wanted to retain and build on our strong foundations to provide inspiration for the future development. As a family run business, we pride ourselves on providing first-class service and exquisite glazing, and we wanted our new brand to reflect these values.
It was time to say goodbye to Xact Building Profiles and the brand which started us on this exciting journey. To more accurately reflect our carefully curated range of bespoke glazing, we are now Exact Architectural Glazing. The new name is accompanied by a new logo – inspired by the sharp, clean lines of our roof lanterns and a nod to the precision of each and every project.
Welcoming the new
With the new name, logo and colour palette in place, it was time to overhaul everything else. From a new website, to business stationery, social media profiles and everything in between!
Key to our new website was to showcase the range of glazing products available and show real life projects, so that future clients can see how the addition of architectural glazing can completely transform the light, space and use of a property. No two projects are the same so our case studies are an ever-evolving, valuable resource showcasing our work across the South East.
The big reveal
Phase 1 of our renovation was complete in the new year, which was perfect timing to do a big reveal at the Farnborough Home Building & Renovation Show in January this year. Featuring beautiful photography from a recently completed project, and a gallery to showcase our product range, we had a great couple of days on our new exhibition stand talking to and sharing our expertise with home owners, developers, architects and suppliers.
We’re really excited to have completed phase 1. However, in true renovation style, we still have more to do as we develop lots of exciting behind the scenes projects to continue our growth and ensure we are offering the very best in architectural glazing.
If you have a project in mind and would like to talk to one of our experts to find the right glazing solution for your property, call us now on 01428 748255 or email firstname.lastname@example.org